Trainerize vs TrueCoach: prices at 5, 20 and 50 clients, branded apps and guarantees

Trainerize vs TrueCoach: price at each roster

At 50 clients Trainerize Pro 50 is $135 a month billed monthly and TrueCoach Pro is $164.98, but at 20 clients TrueCoach Standard at $69.98 costs less than the Trainerize Pro 30 band at $79.

TrueCoach sells three plans by active clients: Starter up to 5, Standard up to 20 and Pro up to 50. Trainerize sells Pro seat bands of 5, 15, 30, 50, 75, 100 and 200. TrueCoach's pricing page, read October 30, 2026, states its prices in US dollars.

At 15 clients Trainerize Pro 15 is $50 a month billed monthly, against $69.98 for TrueCoach Standard. On plan price alone, TrueCoach is cheaper only between 16 and 20 clients, billed monthly or annually, before add-ons.

Rosters above 50 clients

TrueCoach's pricing page asks "More than 50 clients?" and sends you to email for pricing, so it prints no price past 50 active clients. Trainerize prints Pro 75 at $180, Pro 100 at $225, Pro 200 at $250 and Studio Plus at $275 a month billed monthly, for 75, 100, 200 and 500 client seats. The Trainerize pricing guide lists the annual rates too.

Branded apps, payments and add-ons

TrueCoach lists a Custom-Branded Fitness App on Standard and Pro and prints no price for it. Trainerize's Pro Custom Branded App is a $169 one-time setup fee on a Pro plan. iPhone clients download the shared Trainerize app with your branding applied after sign-in, and the iPhone home screen name stays "Fitness App". Studio Plus at $275 a month billed monthly includes a Studio branded app with its own store listings.

TrueCoach lists automated payments in every plan, run on Stripe. Trainerize sells Stripe Integrated Payments as an add-on at $10 a month billed monthly, or inside the $25 Business add-on, and Studio includes both. The apps to sell workout programs page compares the selling tools.

Trials, the TrueCoach guarantee and refunds

TrueCoach offers a 14-day free trial with no credit card. Trainerize offers 30 days with unlimited clients and no credit card. Per Trainerize's help center the account then moves to the free plan with 1 coaching client, and per its pricing page add-ons are not part of the trial.

TrueCoach says all annual plans are backed by its guarantee: a 90-day money-back guarantee for first-time subscribers on an annual plan, with restrictions. Its "months free" labels compare the total annual cost with the total monthly cost. Trainerize's pricing page says it issues no refunds for unused portions of a subscription, and annual fees are non-refundable under its terms.

Which coach should pick which

• TrueCoach for 16 to 20 clients on Standard at $69.98 a month billed monthly, or when a 90-day money-back guarantee on an annual plan matters.
• Trainerize for up to 15 clients and for 21 to 50 clients, where Pro 15, Pro 30 and Pro 50 cost less than the matching TrueCoach plan.
• Trainerize for rosters past 50 clients and for studios, since TrueCoach prints no price above 50.
• Everfit for a free plan with up to 5 clients. See Trainerize vs Everfit and TrueCoach alternatives.