Best white label fitness app: seven branded coaching apps compared

Best white label fitness app options compared

PT Distinction includes custom branded Android and iOS apps in its $59.90 Pro plan, billed monthly. Trainerize charges a $169 one-time fee for its Pro Custom Branded App on top of a Pro plan, and gives you your own Apple App Store listing from Studio Plus, $275 a month billed monthly. The table covers seven options, as read on October 30, 2026.

A branded app or a white label app: what your clients see

The two terms differ. A branded app can be the vendor's shared app with your logo applied after sign-in; a white label app has its own store listing under your name. Trainerize's Pro app gives Android its own Google Play listing, while iPhone clients download the shared Trainerize app and the home screen name stays "Fitness App". That makes the Pro app light branding.

Trainerize's Studio app has dedicated store listings, though its help center says the Android version sits under Trainerize's Google account and the Apple version under yours. My PT Hub draws the same line: its branded app is the shared app with your icon after login, and its white label app has its own listings in both stores. Everfit adds your logo, workout background and colors on Pro and Studio.

What a store listing needs from you

A Trainerize Studio app needs a legally registered business, a business email (Gmail, Yahoo and Outlook addresses are not accepted), a D-U-N-S business ID number and an Apple Developer account, which costs $99 a year paid to Apple. Trainerize says a Studio app typically goes live in 4 to 6 business weeks. The Pro app needs no Apple Developer account. Trainerize's help articles disagree on its wait; plan on 12 to 16 weeks, the figure in the two newest.

Branded apps and other add-ons sit outside Trainerize's 30-day trial, yet the trial still lets a coach test the standard client app with no card. Its pricing FAQ says the account then reverts to the free plan. A Pro app cannot be moved to another account, and dropping to the free plan removes its Android version from Google Play.

A branded app at 30 clients: the arithmetic

Our arithmetic from printed rates, billed monthly; none of these totals is a vendor price.

• Trainerize Pro 30: $79 a month plus the $169 Pro app fee, paid once. Trainerize's fees article says the Pro app requires an active monthly Pro plan.
• PT Distinction Pro: $59.90 plus 5 extra clients at $2.40 is $71.90 a month, with branded apps included.
• TrueCoach: its pricing page, read October 30, 2026, covers 20 active clients on Standard, so 30 clients means Pro at $164.98, which carries the Custom-Branded Fitness App.
• Trainerize Studio Plus: $275 a month with the Studio app and every add-on included, plus the $99 yearly Apple account.

Who should pick which

• PT Distinction for a branded app inside the plan price; Trainerize vs PT Distinction compares the two.
• Trainerize Studio for your own App Store listing and every add-on; Trainerize Studio plan and Trainerize custom branded app cover the details.
• TrueCoach for a custom-branded app on Standard or Pro.
• Kahunas from 200 seats.
• Exercise.com for a whole fitness business, by quote.
• Everfit Pro when your logo and colors are enough.